Since joining the start-up company iAmplify in July 2008, I've come to utilize marketing muscles which in the past I had rarely flexed. Before landing this job, I'd honed my skills in affiliate and search marketing at Barnes & Noble.com. I was part of the online group tasked with marketing acquisition, and my role expanded into many different areas. But at iAmplify I've had to master the true talent of multi-tasking. I wear such a variety of hats that it's sometimes hard to keep up. At the same time, I am naturally a perfectionist so it's been a challenge to learn how to let some of that perfectionism go. When you have to tend to multiple projects and concerns, you don't always have the luxury to fine tune. It has taken some time to adjust, but I'm finally getting the hang of it.

One of the most surprising muscles that I've been stretching lately has been my writing skill. I never thought I'd be writing content emails, writing business and customer blogs, et cetera. The strange thing is, I almost got a degree in English. I always loved to read more than anything, but when I took my first creative writing class...I became convinced writing was not in my future! Now, I find that writing is not only part of my present, it's come to play a very significant role in my career. It's funny how life turns out sometime.

I've also been looking into social media platforms like twitter, facebook and youtube. In-between managing paid search, SEO, email marketing and marketing our partners stores...I've had little time to truly build these areas out, but am hoping to expand upon them in the New Year.

What is great about this position is that my skills have been pushed beyond what I thought was possible in such a short time. I'm excited for all the possibilities this New Year brings.

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