There have been some changes to our management structure these past few weeks. I won't go into specifics right now, but I will say that there has recently been more interest in optimizing our native site. It's something that I've always been interested in and I've been working on it here and there as much as I've been able. Since the priority hasn't been there, it's been challenging.

I have seen astounding success with our natural search traffic through each SEO change I've been able to implement, however. The most recent change I implemented brought another surge to our natural search traffic. We reformatted our category pages with more content rich and strategic copy. We also brought in a few lines of copy for each product that shows up on the category landing page. Our default sort was also changed to sort by bestseller.

Recently, there was a question as to why a competing website in the fitness category was showing up 1st in search for keywords like "mp3 workouts" and "workout downloads". One of the key reasons that they are showing up so well for these terms is because they are niche to fitness and able to target these keywords on their homepage, where they are able to get the most link juice. Our challenge is that we have many categories and are not really afforded the luxury of targeting one category on our homepage this way. Not only that, but because our website does not allow for subcategories, we do not have a top level category to target generic fitness keywords.

So what is the solution?

We decided to launch an "all fitness" category. We are creating some keyword rich copy on our homepage that will link to this landing page (among other top category pages). I'm hoping this will help us rank for those generic fitness keywords. I'll give you an update as I start seeing results.

I'm also launching a box on the homepage titled "on the web" which will link to one of the iAmplify blogs I write, our facebook group and page and our YouTube channel.

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