I've started to look around at other blogs to gather ideas. I really like the content of Debbie Stier's blog The 26th Story. It's among other things a conversation with and about the authors of HarperStudio. It's a conversation about publishing, about books and current events as well. But I focused in on a few of her posts about the authors: How their authors can better market themselves. How they can use online tools to better share their story. It's about promoting their authors and their authors promoting themselves. This is the conversation that I would like to have with our experts via our marketing blog. What tools can we give them to help market themselves most effectively? What topics concern them the most? What are they most interested in reading about?
I'm in sort of a unique position in that I don't have many interactions with our experts. I know more about their products. I merchandise them, listen or watch them, I write about them, I know what sells and what doesn't. But I don't have much of a view into the people behind them. So recently, I've started to meet with some of the business development and Amplifier management team to brainstorm marketing ideas for the blog etc. We started the year off sharing New Year's promotional ideas and we are planning on writing about the different social media tools next. We've had to postpone one of our bi-weekly meetings so I might post something in-between as well. At first I was very reticent about my writing. I still am somewhat, but I figure that if I don't practice and practice A LOT, I'll never get better. So post post post I shall.
I am going to keep researching more blogs. I hope to find more interesting ones to write about.
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