I recently read an article from Media Post's Search Insider titled "Hyperlinking Reality"which intrigued me. It was about the future of search and brought to mind some recent science fiction movies like Minority Report. It referenced another article from Media Post One Search, 17 Ways, which was written after the Consumer Electronics Show and was a review of the emerging technology which would allow us to search in new ways when we are on the go. One of those ways could be by using a pair of special glasses from Vuzix which can now be hooked up to portable devices such as an iPhone or Camcorder. So from what I understand the article to say, is that it would take a picture of what you see and then it would upload that picture to the portable device where it would identify the place and show you reviews and informational links about what you were looking at. Apparently, Vuzix is also adding more functionality in the devices themselves, so it doesn't seem like it would be too far into the future before we can interact with our environment much like a virtual reality.

It looks like local search is going to become much more robust in the very near future and if this isn't a reason to get your business optimized for local search, I don't know what would convince you. It's too bad iAmplify is an online only business! I would love to experiment more with local search. I must find some side projects soon.

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